Ideas become Things

Technology should belong to the people who use it. We believe everyone should be able to create, understand and shape the technology that surrounds them. The Web of Things is building the tools, the shared language and the open ecosystem to make that possible.

Manifest ideas into Things

Transform abstract ideas into tangible Things that can be understood, shared, evolved and brought to life in any world.

One idea, infinite worlds

The same idea can manifest differently in software, hardware, design, architecture or art while preserving its underlying meaning.

Connect everything

Describe relationships between Things to build open ecosystems where knowledge, devices and services work together naturally.

Put people back in control

Make technology understandable, modifiable and accessible so everyone can create, adapt and truly own the Things they use.